When it comes to creating your ads and editing placements, you’ll begin to see different types of placement heads such as Facebook, Messenger, Instagram, and Audience Network. You might be familiar with the first three as they are pretty much self-explanatory. But what about the audience network placements? Have you heard about Facebook Audience Network? What is Facebook audience network? In this article, we will be discussing all you need to know about Facebook Audience Network and more.
What Is Facebook Audience Network
Facebook Audience Network can be described as an Off-Facebook, in-app advertising network for mobile apps. It is a platform where advertisers can put up their ads for customers using mobile websites and apps other than Facebook. Facebook Audience Network was released in 2014, but, unfortunately, there are a lot of businesses that haven’t got a hold of how Facebook Audience Network works which is why it is important to explain it as well as possible.
Facebook Audience Network can also be utilized as a monetization opportunity for users who have apps. Facebook Audience Network is easy to set up and anyone can join; once people begin to engage ads within your app, you get a percentage of Facebook’s resulting ad revenue. The ad formats are also flexible, so it is possible to still integrate native ads into audience network ads and still fit in properly for their design, which makes for a better user experience.
Why Facebook Audience Network
Before I got started with the Facebook audience network, I was struck with the question of always asking myself what’s the need of enabling Audience Network Placements when I’m paying for placements and high engagements I get on Facebook and Instagram.
Well, I got to realize two very suitable answers to this question. The first answer is that Facebook Audience puts you on an extended reach. You get an additional platform to serve up your ads, helping you connect and engage with the right audience. And considering the fact that Facebook’s audience network could stand out in the app more than it would in the newsfeed, this has an edge and could be to your advantage.
The second answer to my question is the fact the Facebook Audience network is way more pocket-friendly than other placements including Facebook and Instagram. Enabling the audience network placements lowers your average CPC on your ads campaigns, and as a result, you’ll be able to afford more placements on even high-ticket placements while extending your reach simultaneously.
What to Know Before Running Facebook Audience Network Ads
There are few things you may want to decide on before enabling Facebook Audience Network ads, and they involve the exact kind of placement and format you’re going to use, and these options include the following:
- Native: These are the ads that are designed to fit into your app seamlessly
- Interstitial: These refer to full-screen ads that capture users’ attention and become part of the experience.
- In-Stream Video: This will show ad content during a video with the potential to generate high revenue.
- Banner: These are traditional formats in a variety of placements.
How to Join Facebook Audience Network
Getting started with Facebook Audience Network is pretty easy and you should be up and ready within15 minutes:
- Click here to get started
- Configure your App on Facebook
- Create your ad placement and ad space.
- Test the Audience Network ads on the app.
- Submit your package for review.
After following the steps above, you may now go live and provide your payout details. Facebook Audience Network is a great tool to utilize which will serve to your benefit both by helping you connect with your target audience and ultimately generating revenue for you.
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