Facebook ad information; what do you understand by this? Now, are you are a business owner on Facebook and wish to start showcasing your products? To get more audience or traffic to your site through Ads? But you don’t actually know how to go about it. Well, I’ve got you covered on the entire ad Information you need to know about it before starting. Now all you need to do is to pay close attention and read on because I’ll be providing you with the needed information.
Facebook Ad Information
Facebook ad information is simply the necessary things you would need to know about Facebook ads. Running Facebook ads is a lot to handle but it would be very easy if you have the right target or goal in mind. To start your ads on Facebook, you would need to know the necessary ad information.
Facebook Ad is a way of showing your brand or business to get more audience or traffic to your site. They are paired with news about social actions that your friends have taken such as liking a page. Your information is not being sold out to the public through the Facebook ad. Ads appear in the Newsfeed of desktops, mobile, and also at the right column of Facebook on your desktop. To create an ad you need to know all the Facebook ad information necessary.
Facebook Ads Manager
Facebook ads manager is a page or tool on the platform which is designed to run Facebook ads, manage the ad accounts you have. From this tool, you can set up your budgets, target your audience, view the performance of the ad, and also view your billing summary, payment history, and method information. To create an ad on Facebook, you would need to have an account or you can simply create a new one if you want. If you don’t have an account, follow the steps below to create one;
- From your Ads Manager tool, click on Add new and then Ad Accounts.
- On the create new account page, type in the name of the ad account, advertising on behalf of, the time zone, currency, and the payment information or method. Hit on Create Ad Account.
- Add people to the account and assign each person to a role on the platform. Hit on “Save” changes to save.
The ad account would be created successfully and you can create your new ad from the ads page.
Facebook Ad Objectives
Important ad information you would need to know is the Objective. This determines the other options you would be provided with for the ad. They include:
- Brand Awareness.
- Local Reach.
- Reach.
- Traffic.
- Engagement.
- App Installs.
- Video views.
- Conversions.
- Lead Generation.
- Product Catalog Sales.
- Store Traffic.
- Messages.
These are the objectives you can choose from to set up your advert on Facebook.
Facebook Ad Formats
The Facebook ad format is also relevant information you need to know on the advertising platform. The format is what you use to create the ad. To create an ad on Facebook, you would need to know the ad format and then choose wisely the one you would want to use for the advert. There are different ad formats you can use for your ad, they are;
- Image Ads.
- Video Ads.
- Carousel Ads.
- Slideshow Ads.
- Collection Ads.
- Instant Experience Ads.
- Dynamic Ads.
- Facebook Lead Ads.
- Canvas Ads.
- Mobile Ads.
- Messenger Ads.
- Facebook Story Ads.
As listed above, you can see that Facebook has lots of formats you can use in creating your Facebook ads.
How to Create Facebook Advert
Creating an advert on Facebook can seem like a stressful process but when you focus and put your mind, you would find it very easy to run. Here are the simple procedures to follow to build your ad;
- Choose your Objective
- Select your audience
- Decide where to run your Ad
- Set up your budget
- Pick a format
- Place your Ad order
- Manage and measure your Ad.
The above are the simple steps to follow when creating your Ad on the Facebook advertising platform.
